This 15-question assessment evaluates the strategic strength of your public brand, reputation infrastructure, and transition readiness. Your results will reveal your Legacy Readiness Score and a personalized pathway to market dominance.
Pillar I — Personal Brand & Narrative
How clearly defined is your public identity?
Your brand narrative is the foundation of every sponsorship, partnership, and media opportunity. These questions assess the clarity and intentionality of your current positioning.
Question 1 of 5
How would you describe the clarity of your personal brand narrative today?
I haven't given it much thought — I let my performance speak for itself.
I have a general sense of who I am publicly, but nothing formalized.
I have a defined narrative that I apply consistently across most channels.
I have a documented, strategically architected narrative guiding all communications.
Question 2 of 5
How aligned is your media presence with your off-field/off-court personal values and long-term goals?
There's significant misalignment — my media presence doesn't reflect who I truly am.
Somewhat aligned, but it's inconsistent depending on the platform or context.
Mostly aligned — my public image reflects my values with occasional gaps.
Fully aligned — my public persona is an intentional, authentic extension of my values.
Question 3 of 5
When you think about your career five years after competition, what best describes your current preparation?
I haven't thought concretely about post-career positioning yet.
I have ideas, but no concrete strategy or plan in place.
I'm actively building relationships and platforms that will outlast my playing career.
I have a documented legacy roadmap with measurable milestones and strategic advisors.
Question 4 of 5
How consistently do you communicate your personal brand across social media, press, and partnerships?
Each platform feels like a different version of me — no unified message.
Somewhat consistent, but reactive — I post when it feels relevant.
Generally consistent, following loose guidelines or a content plan.
Fully consistent — governed by a messaging framework and content calendar.
Question 5 of 5
How would you rate the strength of your current media and public profile compared to peers of similar competitive achievement?
Significantly weaker — I'm largely absent from media coverage.
Slightly below peers — coverage is primarily reactive and performance-based.
On par with peers — solid coverage but not distinguished.
Leading peers — recognized as an authority beyond competitive performance alone.
Please answer all questions before continuing.
Pillar II — Reputation Infrastructure
How protected is your public standing?
In a hyper-transparent environment, reputation is an asset that requires active management. These questions assess the defensive strength of your current infrastructure.
Question 6 of 5
Have you conducted a formal digital vulnerability audit of your public presence in the last 12 months?
No — I've never thought about auditing my digital footprint.
Informally — I occasionally review my own social content.
Partially — my team monitors media mentions but no formal audit.
Yes — a comprehensive digital audit was conducted by communications professionals.
Question 7 of 5
Do you have a documented crisis communication protocol in the event of a high-profile reputation challenge?
No plan exists — I would react in the moment.
I have a trusted advisor or agent I'd call, but no formal protocol.
We have a general response framework but it hasn't been formally tested.
A comprehensive, role-specific 24-hour crisis protocol is documented and rehearsed.
Question 8 of 5
How strategically curated is your social media content relative to your long-term professional goals?
Mostly personal — I share what feels right in the moment.
Mixed — some strategic content, some personal, no clear framework.
Primarily strategic — guided by brand goals with some personal content.
Fully strategic — every post is intentional, on-brand, and serves long-term positioning.
Question 9 of 5
How would you characterize your current relationship with strategic communications or PR professionals?
None — I handle all media and communications independently.
My agent handles media inquiries, but there's no dedicated communications strategy.
I work with a PR professional but engagement is transactional and reactive.
I have an embedded strategic communications partner guiding my narrative proactively.
Question 10 of 5
How prepared are you to manage a sudden, significant shift in public perception due to organizational or external factors beyond your control?
Unprepared — this scenario hasn't been considered.
Minimally prepared — I'd rely on my agent or team to manage it.
Somewhat prepared — I have key relationships but no formal plan.
Fully prepared — I have a reputation firewall with documented response protocols.
Please answer all questions before continuing.
Pillar III — Commercial Authority & Partnerships
How market-ready is your brand equity?
Long-term commercial dominance requires more than performance accolades. These questions assess your current ability to attract, curate, and sustain high-value brand partnerships.
Question 11 of 5
How strategically have your current or previous brand partnerships been selected?
Opportunistically — I accept deals that present themselves and pay well.
Somewhat selective — I decline deals that feel clearly wrong for my image.
Strategically — I evaluate alignment with my values and long-term goals.
Architected — each partnership is part of a deliberate brand equity-building strategy.
Question 12 of 5
How would you rate your ability to attract unsolicited partnership interest from premium brands in your sector?
Very limited — I rarely receive unsolicited brand interest.
Occasional — some inbound interest, primarily tied to in-season performance.
Regular — consistent inbound interest from aligned brands in my market.
Strong — I attract premium, category-leading brand interest year-round.
Question 13 of 5
Do you have a defined personal brand architecture (mission, vision, values, positioning statement) that guides commercial decisions?
No — decisions are made intuitively without a formal framework.
Informal — I have a general sense of who I am but nothing documented.
Partially documented — some elements defined but not a complete architecture.
Fully documented — a comprehensive brand architecture guides all commercial decisions.
Question 14 of 5
How well-positioned are you to be recognized as a thought leader or authority figure beyond your sport or competitive arena?
Not positioned — my public identity is entirely performance-based.
Early stages — I occasionally share perspectives beyond performance.
Established — I have a recognized voice on 1–2 topics outside competition.
Authority — I'm actively sought for commentary, panels, and leadership forums.
Question 15 of 5
How confident are you that your brand equity will sustain or grow in the 3 years following the end of your primary competitive career?
Not confident — I believe my commercial value is tied to active competition.
Somewhat uncertain — I have some assets that may sustain me but it's unclear.
Cautiously confident — I have platforms and relationships that should transition well.
Highly confident — I have a documented post-career strategy and established market presence.
Please answer all questions before continuing.
Almost There
Your Legacy Score is ready.
Enter your details below to unlock your personalized Legacy Readiness Report — including your pillar scores, strategic gaps, and recommended pathway.
Unlock Your Report
Your assessment results are private and confidential. BoldMoves™ will never share your data.
By submitting, you agree to receive communications from BoldMoves™ Consulting. We respect your privacy and will never sell your information. Privacy Policy.
Please complete all required fields.
Your Legacy Readiness Report
—/ 100
—
Calculating your results…
Pillar Breakdown
◈
Personal Brand
—
◎
Reputation
—
◆
Commercial
—
Strategic Insights
Your Next Step
Schedule Your Legacy Blueprint™ Discovery Call
Your assessment reveals exactly where to focus. A BoldMoves™ strategist will walk you through your results, identify your highest-leverage opportunities, and outline your custom Legacy Blueprint.
