Las Vegas
PR and Strategic Communications for Sports, Hospitality and the Leaders Behind Them
We help you build visibility, protect your name, and lead with confidence when it matters most.
The Foundation: Built on leadership. Driven by strategy. Committed to you.
Good public relations (PR) is about more than just getting seen. It is about being understood by the right people, at the right time, for the right reasons. We build every client relationship on three things: authenticity, clarity, and confidence
The BoldMoves™ Edge
We build trust, influence and a stronger position in your market for every client, and three principles guide the work:
Authenticity
Your story is yours. We protect it, shape it, and make sure it reflects who you actually are, not who someone else decided you should be.
Clarity
Every pitch, every post, every partnership we recommend has a reason behind it because we execute with intention.
Confidence
When we handle the strategy and the logistics, you get to show up and lead. That is exactly how it should be.
My Foundation: Integrity. Discipline. Excellence.
The leadership and strategy starts here.
Danyail’s Biography |
Danyail Lawton is the founder and CEO of BoldMoves™, a veteran-owned strategic communications firm serving athletes, sports organizations, and hospitality brands. She’s also the author of Penelope and the Vase.
Danyail spent 23 years in the U.S. Air Force, starting in logistics before moving into intelligence analysis. That background in high-pressure decision-making and crisis readiness shapes how she helps clients prepare, position, and execute under scrutiny. She holds an M.S. in Strategic Communications from Penn State University.
Her work centers on aligning message, media, and strategy for public-facing leaders and organizations operating in complex, multi-stakeholder environments.
How We Work With You
At BoldMoves™, we do not jump straight to execution. We start by understanding your goals and building the right foundation, then we move into the work that gets you seen and protected.
For athletes, coaches, and executives who want a brand that outlasts their career.
We start by building your Legacy Blueprint™, a clear picture of your story, your values, and how you want to be known. Everything else builds from there.
- Brand & Story Strategy: Define your narrative before you need it
- Reputation Management: Get ahead of problems before they become headlines
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Partnership Vetting: Choose collaborations that build your name instead of risking it
For sports organizations and hospitality brands ready to grow.
Once your strategy is set, we execute it: pitching media, managing your message day to day, and stepping in fast when a crisis hits. Every action is built to keep you visible, consistent, and in control of your own story.
- Media Relations: Get the right press, in the right outlets, with the right message
- Crisis Communications: A plan and a steady hand when something goes wrong
- Brand Building: Grow visibility and market position through PR that's built with intention
For universities, athletic departments, and teams.
We help student athletes build brand awareness, manage their reputation, and prepare for what comes after the game, whether that’s a pro career or life beyond athletics.
- Program Structure: A communications framework that scales with your organization
- Crisis Readiness: Prepare your team before a crisis, not during one
- Risk Management: Reduce exposure and protect your institution's reputation
What Our Clients Have Said
BoldMoves delivered high-level strategic communications precisely when we needed it most. As a specialized consulting firm, our message is complex, yet critical. Their team mastered our complex value proposition and crafted a media strategy that positioned us as go-to experts in the industry. They were professional, responsive, and treated our PR as a genuine component of our business strategy.
Executive Leadership, The Samonnah Group
In our decision to scale our business, we needed direction. BoldMoves began with a comprehensive Strategic Planning session that defined our brand for the high-end hospitality and event circuit. The strategic foundation ensured their subsequent PR requirements were laser-focused. The team's expertise and plan for my business drastically increased our engagement with key vendors. Our bookings and brand perception have never been stronger. They are essential to our growth.
CEO, The Sweet Luncheonette
Ready to Build Your Legacy?
If you know you’re ready but you’re not sure where to start, that’s exactly where we come in.