Opening Day Isn't the Story
Why “we’re open” rarely earns coverage for a restaurant, bar, hotel or venue, and what a reporter needs to see instead.
Press Runs on an 8 to 12 Week Clock
How editorial lead times actually work, and how to plan a press timeline backward from an opening, relaunch, anniversary or seasonal date.
When Marketing Runs Your PR
Most hospitality organizations already have their marketing team sending releases. Here is where earned media adds to that work instead of replacing it.
A Placement Isn't a Plan
Most sports organizations and hospitality brands want the same thing first: to be on the news. Few have planned for the week after the segment airs.